Luba Pavia
Luba Pavia is the Adelaide-based creator behind Cook Vegetarian, sharing vegetarian and vegan recipes through food photography, videos and cookbooks.
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Latest
Luba’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Apple Books
Gumroad
GumroadOverview
- Based in
- Adelaide, South Australia
- From
- Moscow, Russia
- Before food content
- Studied finance and worked in banking
- Started sharing
- 2015, after moving to Australia
- Known as
- Cook Vegetarian
Mini bio
How it started.
Luba grew up in Moscow, studied finance and spent eight years working at a Russian bank. In her first-person Froothie biography, she dates becoming vegetarian to 2012 and beginning her Instagram food photography to her move to Australia in 2015.
Making it her work.
Her growing Instagram community turned Cook Vegetarian into a full-time business. She says she became a plant-based nutritionist in 2020 and earned a Food & Sustainability certificate through the T. Colin Campbell Center for Nutrition Studies.
Recipes to keep.
Her 2017 ebook Cook Vegetarian Recipes gathers more than 50 recipes, including vegan, raw and gluten-free dishes. Her later recipe guides include 14 Day Vegan Challenge and The Wholesome Christmas Menu, giving fans collections to cook through beyond the Instagram feed.
Creditschronological, newest first
Recipes and collaborations
- 2025Creamy Hearts of Palm & Edamame Pesto SpaghettiCredited recipe inspiration, Coco Earth
- 2023/24Australian pineapple marketing campaignPina colada Weet-Bix cheesecake recipe creator
- 2021Mushroom Mashed Potato NestsRecipe developer, SA Mushrooms campaign
Cookbooks
- 2017Cook Vegetarian RecipesAuthor
Quotes
My best piece of advice would be buy less, but choose better.Luba Pavia, Mama Disrupt
Her advice on choosing nursery furniture and supplies in a 2026 interview.
Trivia
- She says beach walks and cuddling her two cats are favourite ways to spend her free time.
- Her quick-fire snack choice in Mama Disrupt was dates with almond butter.
Find Luba
Follow Luba for vegetarian meals, plant-based treats and everyday cooking ideas.
Are you Luba Pavia?
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