Mariam Yehia
Mariam Yehia, also known as Mariam Yeya and Mrs. Keepa, is a Dubai-based French-Egyptian fashion designer and creator whose work mixes sculptural silhouettes, vintage influences and personal storytelling.
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Latest
Mariam’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Overview
- Based in
- Dubai, United Arab Emirates
- Heritage
- French-Egyptian
- Also known as
- Mariam Yeya; Mrs. Keepa
- Work
- Fashion designer, creative director and style creator
- Label launched
- Mrs. Keepa, May 2016
- Training
- Fashion studies at the American University in Cairo and ESMOD Dubai
Mini bio
How it started.
Mariam grew up with a mother who made their clothes, giving them an early feel for fabric and shape. After a career in media, they enrolled at ESMOD Dubai and started a personal style account on Instagram. That growing audience helped encourage the move into design.
Building Mrs. Keepa.
Mariam and husband Bassel Komaty co-founded Mrs. Keepa, launching the label in May 2016. Its name comes from his nickname, Keepa. The collections draw on travel and vintage clothing, with pieces designed to be worn in several ways and fabrics reused across seasons.
Beyond the style feed.
The label’s Harmonious Chaos collection was selected for a September 2021 presentation through the Welcome to Paris initiative during Paris Fashion Week. In 2024, Mariam introduced the underwater-inspired Inhale couture collection with Sotheby’s Dubai, then presented Need Therapy through a film made with VOX Cinemas. The work continues to connect clothing with stories, from La Boite’s challenge to stereotypes to the CTRL + BLOCK collaboration with e&.
Creditschronological, newest first
- 2026CTRL + BLOCK with e&Creative director and co-founder, Mrs. Keepa
- 2025The Getaway, Spring/Summer 2026Designer, Mrs. Keepa
- 2025La BoiteDesigner, Mrs. Keepa
- 2024Need Therapy, Spring/Summer 2025Designer; collection presented through a VOX Cinemas film collaboration
- 2024InhaleDesigner, debut Mrs. Keepa couture collection
- 2021Harmonious Chaos, Spring/Summer 2022Designer; selected for the Welcome to Paris presentation
Awards
Quotes
It’s not about this trend or that, it’s about wearing something that speaks your language.Mariam Yehia, Sotheby’s, February 2, 2024
On personal style and the origins of Mrs. Keepa.
Trivia
- The name Keepa comes from Bassel’s football position: goalkeeper.
- Mariam designs through moulage, shaping and pinning fabric directly on a mannequin.
- Mrs. Keepa Home cushions have used fabric offcuts from the couture pieces.
Find Mariam
Follow Mariam’s personal style and explore the collections at Mrs. Keepa.
Are you Mariam Yehia?
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Dubai Fashion Week
Mrs. Keepa
VOX Cinemas