Mariam Yehia, also known as Mariam Yeya and Mrs. Keepa, is a Dubai-based French-Egyptian fashion designer and creator whose work mixes sculptural silhouettes, vintage influences and personal storytelling.
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Mrs. Keepa partnered with e& on CTRL + BLOCK, a youth campaign against cyberbullying. Mariam’s label created a limited capsule concept around self-expression, resilience and setting boundaries online.
Mrs. Keepa presented its collaboration with e& during Dubai Fashion Week. The looks included a wrapped bandage dress printed with the CTRL + BLOCK slogan and a broad-shouldered T-shirt paired with barrel-leg jeans.
thenationalnews.comSee The National’s fashion week reportMariam’s Spring/Summer 2026 collection had an intimate presentation at Peacock Alley in the Waldorf Astoria. Crochet, flowing tailoring and mushroom and botanical motifs brought its nature-inspired world to life.
dubaifashionweek.orgExplore the official day-four highlightsMrs. Keepa was named among the returning labels for Dubai Fashion Week’s September edition, presenting Spring/Summer 2026 collections. The announcement placed the brand alongside other regional regulars, including Dima Ayad and Lama Jouni.
thenationalnews.comRead the September line-up announcementIn a SheerLuxe interview, Mariam discussed her family’s sewing traditions and the adaptable pieces in La Boite. They also shared plans to build closer connections with Arab women through regional events.
sheerluxe.meRead Mariam’s SheerLuxe interviewFollow Mariam’s personal style and explore the collections at Mrs. Keepa.
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