Maximilian Davis is a Manchester-born British fashion designer and Ferragamo’s creative director, bringing Caribbean family stories into tailoring, shoes and bags.
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Ferragamo announced its Holiday 2026 campaign under Davis’s creative direction. Clara Cullen directed and Ilya Lipkin photographed a cast including Kris Jenner, Paloma and Sage Elsesser, and Joan Chen with daughter Audrey Hui.
prtimes.jpFerragamo’s holiday campaign announcementDavis brought cinched tailoring and workwear references to the Milan runway. The collection revisits the house’s sculptural F wedge and considers women taking ownership of their lives in the 1940s.
The new campaign pairs Davis’s designs with Johnny Dufort’s photography and Willie Cole’s shoe sculpture. Anok Yai and Vittoria Ceretti are among the faces in a world built around Ferragamo’s love of footwear.
Ferragamo’s collection announcement follows Davis back to the decade of the house’s founding. Alongside returning footwear shapes from Fall/Winter 2026, it introduces a flatform sandal finished with a Gancini buckle.
fashionunited.comRead Ferragamo’s pre-spring 2027 releaseFor Fall/Winter 2026, Davis explored speakeasy freedom and the journeys behind sailor clothing. The references connect Salvatore Ferragamo’s Atlantic crossing with Davis’s own family history between the Caribbean and Manchester.
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