Maya Leinenbach
Maya Leinenbach is the German creator behind Fitgreenmind, sharing everyday vegan recipes through cooking videos, cookbooks and food documentaries.
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Maya’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Cookbook
SR / ARD
FitgreenmindOverview
- Known as
- Fitgreenmind
- From
- Saarland, Germany
- Based in
- Stuttgart, Germany
- Started
- Sharing vegan recipes on Instagram in 2019
- Breakout
- Instagram Reels in 2020
- Work
- Recipe creator, cookbook author and Fitgreenmind co-founder
Mini bio
How it started.
A school presentation about meat consumption and climate change prompted Maya to try a plant-based diet. Living in rural Saarland, with few local vegan options, meant getting creative with everyday ingredients. In 2019, those kitchen experiments became the Fitgreenmind Instagram account.
Finding an audience.
Maya and their mother had dreamed of making a cookbook, and posting recipes was a way to build an audience for it. Instagram Reels brought a breakthrough in 2020. Maya’s own timeline records passing both one million and two million Instagram followers in 2021, the year the first cookbook appeared.
Beyond the recipe videos.
After finishing high school in 2023, Maya pursued Fitgreenmind full time. In 2024, Maya co-founded the company with Jennifer Reinhard and Kristina Kull and began live shows. Plantiful Cooking followed that December, and the 2026 documentary Better than Beef brought the same plant-based approach to a cooking challenge with René Adler.
Keeping cooking approachable.
Maya favors recipes that people can make with familiar supermarket ingredients. In a June 2026 interview with Republik, they also discussed taking time away in 2025 and finding clearer boundaries around work and social media.
Creditschronological, newest first
Books
- 2024Plantiful CookingAuthor
- 2021Ach, das ist vegan? / Ooh, that’s vegan?Author; German and English editions
Screen
- 2026Better than Beef by Maya LeinenbachFeatured creator and cook
Live appearances
- 2026Austrian World Summit: How Sustainable Food Can Transform Our WorldPanel speaker
Awards
Quotes
Start small and don’t feel like you have to have everything figured out from the very beginning.Maya Leinenbach, Eat My News
Advice for people beginning a plant-based diet, August 28, 2025. Source: https://www.eatmy.news/2025/08/maya-leinenbach-interview-plant-based-food.html
Trivia
- Maya says they are not a trained chef, just someone who loves to cook and share it.
- Jamie Oliver’s 30-minute meals helped get Maya into the kitchen as a child.
- Vegan Kaiserschmarren and peanut noodles are among Maya’s comfort foods.
- Maya describes Crispy Rice Salad as their most successful recipe on the official recipe page.
Find Maya
Find new recipes and follow Maya’s next kitchen experiments.
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