Natalie Keinan
Natalie Keinan is the Dallas-area creator behind The Fashion Hour, sharing affordable outfits, shopping finds, home decor and mom life.
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Latest
Natalie’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
The Fashion Hour
The Fashion Hour
SOMAOverview
- Based
- Dallas area, Texas
- Work
- Fashion and lifestyle creator; founder of The Fashion Hour
- Starting point
- A creative outlet alongside a corporate sales career
- Career milestone
- Left corporate sales to pursue blogging full-time
Mini bio
How it started.
Natalie began The Fashion Hour as a creative outlet alongside her corporate job. Affordable shopping finds and Dallas happy hours were the starting point; style advice, travel diaries, recipes and motherhood followed.
Making it her work.
In her post about a MICHELE watch collaboration, Natalie reflected on leaving a corporate sales job of almost nine years to blog full-time and spend more time with her daughter. She described feeling happier on that new path.
Style across generations.
Through Chic at Every Age, Natalie has collaborated with Style of Sam, So Heather and The Middle Page. Their projects include a SOMA spring campaign and styling Rachel Zoe’s Box of Style selections.
What fans find today.
Her LTK shop brings together everyday style, sale finds, home decor and mom life. Recent posts range from Aritzia outfits and an Old Navy haul to holiday decorations and gift ideas.
Creditschronological, newest first
Style and brand collaborations
- 2026Stonebriar Centre back-to-school shoppingSponsored creator
- 2021Nordstrom Anniversary Sale top picks and try-onWriter and creator
- 2019Chic at Every Age: Spring Box of StyleStyling collaborator
- 2018SOMA Intimates spring campaignFeatured creator
Interviews
- 2014SPANX Dallas grand opening: Sara BlakelyInterviewer for The Fashion Hour
Quotes
you don’t have to break the bank to enjoy life in style!Natalie Keinan, The Fashion Hour About page
Trivia
- She describes herself as Texas-raised and half-Cuban.
- She played soccer before her blogging career.
- The Fashion Hour originally paired bargain shopping with Dallas happy-hour recommendations.
Find Natalie
Follow Natalie for everyday outfits, good deals and family life.
Are you Natalie Keinan?
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