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Neal Schaffer

Neal Schaffer writes books, hosts Your Digital Marketing Coach and teaches businesses how to build relationships through digital and social media marketing.

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Latest

Neal’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in
Irvine, California
Work
Author, podcast host, marketing consultant and educator
Started creating
LinkedIn advice blog, July 2008
Early turning point
Speaking at UCLA’s Gravity Summit in December 2009

Mini bio

How it started.

After working in Asia, Neal returned to Southern California and used LinkedIn to rebuild his network. On July 10, 2008, he started Expert Answers to Your LinkedIn Questions. His wife encouraged him to turn that knowledge into a book, leading to Windmill Networking in 2009.

Finding his audience.

Neal calls his December 2009 talk at UCLA’s Gravity Summit a turning point. Requests from businesses followed, and he launched his social media strategy consultancy in 2010.

What fans can explore.

His books grew from LinkedIn networking into wider social media strategy, influencer relationships and digital marketing. Alongside writing and hosting Your Digital Marketing Coach, he teaches at Rutgers Business School and UCLA Extension.

Creditschronological, newest first

Awards

Quotes

Like a foreign language, unless you become an avid user and passionate member of the community, you will never master it.Neal Schaffer, official personal background

On approaching social media by participating in its communities.

Trivia

  1. He speaks Japanese and Mandarin Chinese.
  2. Before his marketing career, he interned at the Whitney Museum and the Museum of Contemporary Art in Los Angeles.
  3. He played electric violin in a high-school band.
  4. He narrates the Digital Threads audiobook himself.

Find Neal

Follow Neal for new episodes, book updates and practical marketing ideas.

Are you Neal Schaffer?

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