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Neal Schaffer
Neal Schaffer writes books, hosts Your Digital Marketing Coach and teaches businesses how to build relationships through digital and social media marketing.
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Neal’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Neal revised his email marketing guide using data from his own newsletters and welcome sequences. He compares signup sources, send times and ways to reconnect with quiet subscribers.
In an updated article on content decay, Neal explains how his blog went from roughly 1,600 posts to 400, then back to around 700. He shares why he now prefers reversible decisions when managing older content.
Neal updated his guide to blog income with examples from his own business, including his AdSense results. The piece compares advertising, affiliate links, sponsored content, products, memberships and services.
Episode 448 shares the framework Neal prepared for a keynote at Nova Southeastern University. Its four parts are profile, network, content and relationships.
Neal welcomed the author of The 10 Principles of Effective Social Media Marketing to the podcast. They discussed audience research, hiring social media help and measuring results against business goals.