Paula Moya
Paula Moya, known online as Paula Loves, is a Spanish fashion creator and stylist sharing outfit ideas, fashion history and beauty tips, and the founder of clothing label Le Petit.
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Latest
Paula’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Vanitatis
DivinityOverview
- Also known as
- Paula Loves
- Work
- Fashion creator, stylist and clothing-label founder
- Early project
- Opened Pau’la Boutique in Madrid in 2013
- Breakout
- Winner of Quiero ser’s second edition, January 2017
Mini bio
The first shop.
After studying Advertising and Audiovisual Communication, Paula opened Pau’la Boutique in Madrid in 2013. Alongside selecting clothes, Paula designed party dresses and had them made for customers. Helping a stylist at a London photo shoot led to more styling work, according to a 2017 ¡HOLA! interview.
The television turning point.
Winning the second edition of Divinity’s Quiero ser in January 2017 brought a much bigger audience. Later that year Paula joined HOLA!4u, introducing affordable ways to recreate celebrity outfits.
Clothes with a story.
Paula’s work now connects styling, beauty and fashion history. Le Petit grew from a wish to return to limited-run clothing designs that followers remembered from the earlier shop. In 2025, Paula also introduced Historia de un look with Vanitatis, a space for exploring the memories and cultural stories behind clothes.
Creditschronological, newest first
Fashion and digital series
- 2025Historia de un lookCreator and Vanitatis collaborator
- 2025Le PetitFounder, discussing the label in Cayumas Journal
- 2017HOLA!4uFashion video contributor
Television
- 2017Quiero ser, second editionContestant and winner
Awards
Quotes
La moda es para mí un juego, una forma de reinventarmePaula Moya, Vanitatis
An excerpt from the July 2025 interview, when Paula described a changeable personal style.
Trivia
- Paula keeps a notebook or phone notes handy to capture creative ideas, as described in the Cayumas interview.
- Daisies are among Paula’s favorite flowers, according to Cayumas Journal.
- In the Vanitatis interview, Paula described winding down by walking the dog and listening to film soundtracks.
Find Paula
Follow Paula for outfit ideas, beauty tips and the stories behind fashion.
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