Rand Fishkin shares marketing research, videos, and books, and is the cofounder and CEO of SparkToro, Alertmouse, and indie game developer Snackbar Studio.
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Rand’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
With Zero Click Marketing now available, Rand and coauthor Amanda Natividad published answers to 20 questions left over from their launch webinar, covering measurement, content, and marketing without clicks.
sparktoro.comRead Rand’s postRand examined three recent studies in a new 5-Minute Whiteboard, asking whether marketers are putting too much effort into AI visibility as a source of website traffic.
sparktoro.comRead Rand’s postRand introduced a persona tool built around audience data and customer requests. It includes editable, exportable profiles with search behavior, media habits, buying triggers, and messaging ideas.
sparktoro.comRead Rand’s postIn a new whiteboard video, Rand explained why websites still serve as a home for content, a source for AI tools, a place to buy, and a way to shape a brand’s experience.
sparktoro.comRead Rand’s postRand unveiled SparkToro’s third major version, with a redesigned interface, new visualizations, a refreshed Workspace, and new help materials. The announcement includes a video walkthrough.
sparktoro.comRead Rand’s postFollow Rand’s research, whiteboard videos, and updates from the projects they’re building.
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