Rollin Lee
Rollin Lee, known as RollinJoint, is a Korean American food creator in London who shares independent restaurant finds, Korean food culture and the stories behind the people feeding the city.
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Latest
Rollin’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
RollinJoint
Hot DinnersOverview
- Based in
- London
- Known as
- RollinJoint
- Before food blogging
- Data analyst and travel blogger
- Early audience
- By 2021, his TikTok food guides were attracting tens of thousands of views.
- Beyond the screen
- Co-creator of JUNG Korean Food Festival with Market Root
Mini bio
How it started.
Before RollinJoint became a food destination, Rollin worked in data analysis and made travel content. During the pandemic he turned his attention to food. A 2021 Hot Dinners introduction described the Korean American blogger’s growing TikTok audience, following his guides to Korean supermarkets and London restaurants.
What keeps him going.
His work now spends time with small independent restaurants and the people behind them. On his site, he explains that bigger brand collaborations help fund that coverage. His reviews pair personal stories with what to order and practical information for a visit.
From recommendations to gatherings.
In May 2026, he and Market Root brought JUNG Korean Food Festival to King’s Cross. The event drew crowds keen to try everyday Korean dishes. JUNG later curated the food programme for BTS THE CITY ARIRANG LONDON, with Rollin selecting Bunsik as a participant.
Trying the next thing.
Rollin’s Start Here page takes a more personal turn. Inspired by the film Here, he began making public the ambitions he had kept putting off. His Nadègee list includes learning in restaurant kitchens and one day opening a restaurant of his own.
Creditschronological, newest first
Food and events
- 2026JUNG Korean Food FestivalCo-organizer with Market Root
- 2026BTS THE CITY ARIRANG LONDON food and drink programmeJUNG founder; selected Bunsik for the programme
Writing and guest appearances
- 2024Bunch Of Bananas, episode 16Podcast guest
- 2021The best Korean restaurants in LondonGuest writer, Hot Dinners
Quotes
I'd rather lose a deal than waste my viewers' time.Rollin Lee, Collaborate With Me
He uses this line to explain his standards for paid food videos and restaurant recommendations.
Trivia
- He says the “joint” in RollinJoint means a restaurant, one he hopes to open himself.
- The film Here inspired him to stop putting off writing down his ambitions.
- His public ambitions include returning to Vietnam to learn about making rice noodles.
Find Rollin
Follow Rollin for restaurant finds and the people behind them.
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