Russell Brunson is the co-founder of ClickFunnels, author of the Secrets marketing books, and host of Bootstrapped Secrets, where they share the process of building OverSkill.
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Russell’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Russell released the first episode of Bootstrapped Secrets, the new direction for their podcast. They revisit the path to ClickFunnels and explain how they chose OverSkill as their next business.
Russell closed this chapter of the podcast with “One Funnel Away: Evolution,” sharing a Funnel Hacking Live presentation about growing ClickFunnels and the setbacks along the way.
Russell shared their original “One Funnel Away” presentation, tracing early sales-letter experiments, failed offers and the webinar that helped ClickFunnels find its audience.
Recorded during a family reunion at Bear Lake, this episode introduced Russell’s Backstage Pass platform and shared its first Q&A, covering offers, pricing and AI.
Russell revisited ten years of Funnel Hacking Live and described plans to bring it back for an AI-focused encore in Las Vegas that September.
Follow Russell for new episodes, marketing lessons and updates from behind the scenes.
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