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Sabina Socol

Sabina Socol is a Paris-based fashion creator, journalist and Pujka founder sharing vintage-inspired outfits, beauty routines and personal essays in Bisou from Paris!

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Latest

Sabina’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Based in: Paris, France
Work: Fashion creator, journalist, model and designer
Early career: Fashion internship at ELLE.com in 2010; later social editor at L’Officiel
Breakout: A teenage blogging audience grew into an Instagram following and independent creative work
Own label: Launched Pujka in 2021
Newsletter: Bisou from Paris! on Substack

Mini bio

How it started.

Sabina was born in Romania and grew up in France. She wanted to write about arts and culture, studied communication in Paris and found her way into fashion through an ELLE.com internship in 2010. She later worked as social editor at L’Officiel.

Finding her audience.

She had readers before Instagram: her teenage blog and later photography blogs gave her an early following. As her own channels grew, she chose independent work over a full-time magazine role. Writing, modelling and brand collaborations became parts of the same creative career.

Making the clothes.

Pujka arrived in 2021 after years of wanting to create her own label. Its retro references reflect her interest in vintage clothes and the 1990s. Her collaborations also include sunglasses with Poms and clothing capsules with Mina Storm.

What fans can read now.

Alongside outfit posts, Sabina writes Bisou from Paris! Her 2026 essays move between shopping, relationships, motherhood and family history, giving readers more of her perspective beyond the clothes.

Creditschronological, newest first

Fashion and design

2026Wear it like... ParisiansFeatured creator in Mango editorial
2026Mina Storm x Sabina Socol, capsule #2Collaborator
2021PujkaFounder and designer
2019Poms + Sabina SocolEyewear collaborator

Writing

2026Bisou from Paris!Writer
2019The French Girl–Approved Sunglasses That Will Be EverywhereFirst-person collaboration feature for Who What Wear

Quotes

Instagram is my platform, it’s not my life.Sabina Socol, Rose Inc

Discussing how social media supports her wider creative work in The Go-See interview.

Trivia

Pujka takes its name from her favourite card game, which she played with friends.
She approached Poms about making sunglasses after repeatedly wearing a pair the brand had sent her.
In her Who What Wear contributor profile, she names high-waisted blue jeans as the fashion essential she cannot live without.
She told Rose Inc that Carla Bruni and Catherine Deneuve are her beauty icons.