Tawana Morris
Tawana Morris is a Los Angeles fashion and beauty creator, the founder of Hair So Chic LA, and a source of outfit ideas, hair styling tips and beauty finds.
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Latest
Tawana’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
LTK
LTK
LTKOverview
- From
- Los Angeles, California
- Work
- Fashion and beauty creator; entrepreneur
- Businesses
- Hair So Chic LA; House of Chic LA
- Recognition
- 2025 21Ninety Entrepreneur of the Year, first place
Mini bio
A start in style.
Born and raised in Los Angeles, Tawana built a fashion business with House of Chic LA. Famous Birthdays identifies Nichole Sanford as her partner, pairing Tawana’s styling background with Nichole’s photography. Essence later featured Tawana among the Black women behind popular online boutiques.
From outfits to hair.
Her brand’s founder story says questions about her long, full hair helped inspire Hair So Chic. The business focuses on raw Indian hair extensions. Tawana brought lessons in inventory and money management from House of Chic into the hair business, as she explained in her 21Ninety award feature.
Creating her next chapter.
In 2025, 21Ninety recognized Tawana as its first-place Entrepreneur of the Year winner. Its feature described her pivot from a planned salon to a private content studio, and plans to develop shampoos, conditioners and hair oils. On LTK, fans can follow her outfit posts, hair styling finds and fragrance favorites.
Creditschronological, newest first
- 2026New York Fashion Week: look oneOutfit creator
- 2026Curl queenHair styling creator
- 2022Afro Inspired: Fashion Spotlight on Tawana MorrisFeatured entrepreneur
Awards
Quotes
I had to listen to my heart and the business.Tawana Morris, 21Ninety / Blavity
On choosing a private content studio instead of a salon: https://blavity.com/black-women-entrepreneurs
Trivia
- She lists her height as 5 feet 1 inch on LTK.
- Her earlier Instagram handle was @shesofly, as documented in Afro Inspired’s 2022 profile.
- When a dress she wanted was available only in a large, she bought it and had it altered, sharing the story on LTK in August 2026.
Find Tawana
Follow Tawana for outfits, hair styling and favorite beauty finds.
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