Trish Bertuzzi
Trish Bertuzzi is the author of The Sales Development Playbook and founder of The Bridge Group, sharing practical ideas for building sales teams and developing the people in them.
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Latest
Trish’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
BookOverview
- Known for
- The Sales Development Playbook
- Work
- Author, sales consultant, and founder of The Bridge Group
- Started The Bridge Group
- 1998
- Roots
- Boston, Massachusetts
- New chapter
- Stepped back from daily leadership in 2026
Mini bio
How it started.
Trish’s sales career began while she was waiting tables at Ken’s Steakhouse. In an interview with Cien, she recalled that a technology executive who regularly ate there offered her a sales job after she challenged him to hire her. She went on to build and lead sales groups.
Building something of her own.
Before founding The Bridge Group in 1998, Trish was a VP of Sales and equity partner at Telesales, Inc. She wanted technology companies to treat inside sales as a strategic part of the business. Consulting became a way to teach that approach.
The book fans know.
Published in 2016, The Sales Development Playbook organizes her approach around strategy, specialization, recruiting, retention, execution, and leadership. The Bridge Group says it has sold more than 50,000 copies. Trish credits author Jill Konrath with encouraging her to write it.
A new chapter.
In 2026, after 28 years, Trish stepped back from running The Bridge Group day to day, passing leadership to Kyle Smith. Her official biography says she remains connected to the firm; her own announcement describes an advisory role.
Creditschronological, newest first
Books
Selected podcast appearances
- 2021Writing The Sales Development PlaybookGuest, Collin Cadmus Podcast episode 5
- 2020Team Selling: A Comeback Story for 2021Guest, Sales Hacker podcast episode 137
- 2020Developing a Team Selling StrategyGuest, Predictable Prospecting episode 153
- 2019Starting a Conversation in SalesFirst guest, Hey Salespeople
Awards
Quotes
What I wanted to communicate was you have to think your way through this.Trish Bertuzzi, Predictable Prospecting episode 2
Explaining why she wrote The Sales Development Playbook and why the variables in each business matter. Source: https://maryloutyler.com/portfolio/episode-2-the-sales-development-playbook-trish-bertuzzi/
Trivia
- She told Cien that she enjoys golf and gardening and has kept a beehive.
- Her official bio lists cayenne, sweet curry, and turmeric as her favorite spices.
- She reached out to Jill Konrath after reading Selling to Big Companies; Konrath became a mentor and friend.
Find Trish
Explore her work and follow her sales conversations.
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