Arash Hashemi
Arash Hashemi, known as Shredhappens, shares high-protein, low-carb recipes with Mediterranean and Middle Eastern flavors, writes cookbooks, and co-founded Kaizen Food Company.
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Arash’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
Rodale Books
ShredhappensOverview
- Known as
- Shredhappens
- Work
- Recipe creator, cookbook author and Kaizen co-founder
- Started sharing
- 2018, on Instagram
- Milestone
- New York Times bestselling author of So Easy, So Good
Mini bio
How it started.
Before Shredhappens, Arash worked in corporate finance. In his GQ interview, he described leaving GE in 2017 to focus on his health. Born in the United States, he also lived in Iran and Canada before returning to the US.
Finding his people.
Arash says he began sharing his meals on Instagram in 2018 as a form of accountability. His home cooking grew into a community of millions. Herbs, spices, citrus and sauces became central to an approach that made food satisfying rather than restrictive.
From kitchen to bookshelf.
He and his wife Madalina co-founded Kaizen to make high-protein, low-carb pasta and rice. His first cookbook, So Easy, So Good, came out in March 2025 and became a New York Times bestseller. His second, High Protein, Big Flavor, is scheduled for January 2027, with photos and macros for every recipe.
Creditschronological, newest first
Cookbooks
- 2027 (forthcoming)High Protein, Big FlavorAuthor
- 2025Shred Happens: So Easy, So GoodAuthor
Television
- 2026Good Morning America: High Protein, Big Flavor announcementGuest and recipe creator
- 2025Good Morning America: soup and Mediterranean chicken saladGuest and recipe creator
Quotes
I never set out to lose 145 pounds. I set out to lose one. Then another. Then another.Arash Hashemi, The Secret Sauce About page
Explaining how small, repeated changes shaped his cooking and health journey.
Trivia
- He says he worked up to a Half Ironman by first running for just one minute at a time.
- Kaizen began with pasta experiments in his home kitchen using a tabletop pasta maker from Bed Bath & Beyond.
- His Shih Tzu Sophie gets a mention in his kofta-wrap newsletter.
Find Arash
Follow Arash for recipes, kitchen experiments and news from Shredhappens.
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