Genji / げんじ
Genji is a Japanese menswear creator and brand founder sharing outfit advice, Uniqlo and GU finds, and the ideas behind LIDNM, Llife and WYM.
At 100 nudges, fangea sends Genji’s team an official invite.
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Latest
Genji’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
YouTube
YouTube
YouTube
YouTubeOverview
- Also known as
- げんじ / Genji
- Work
- Menswear creator and apparel brand founder
- Early platform
- Recognized as a WEARISTA in July 2015
- YouTube debut
- May 2016
- Brands
- LIDNM, Llife and WYM
- Recognition
- Forbes JAPAN 30 UNDER 30 2022, Retail & Commerce
Mini bio
How it started.
Before fashion became the focus, Genji trained and performed as a comedian. A photo of a favorite biker jacket posted to WEAR drew an unexpectedly strong response. Genji’s own timeline marks July 2015 as the month they became a WEARISTA, followed by a move into YouTube in May 2016.
Finding a following.
Outfit photos became practical explanations of how clothes work together. Genji developed an approach that balances casual and polished pieces, making styling easier to understand and try. Their WEAR biography records reaching 500,000 YouTube subscribers in March 2019.
From outfits to clothing.
Genji launched LIDNM in April 2017 and WYM in February 2020. Their current profile also lists Llife among their own brands. Today the channel mixes shopping advice for adults with collection walkthroughs, styling demonstrations and collaborations.
Beyond video.
In a May 2018 introduction on note, Genji explained that writing offered a way to reach older readers who wanted help with clothes and to share knowledge about online influence. That same year’s self-introduction traces the move from WEAR at 20 to YouTube at 21 and founding an apparel business at 22.
Creditschronological, newest first
Fashion videos
- 2026MY × Genji autumn and winter makeoverHost and stylist
- 2026Uniqlo U autumn and winter picks for adultsCreator and presenter
Awards
Quotes
ファッションを通じてたくさんの人に良い人生を送ってほしい。そのための『力』になりたいGenji, Forbes JAPAN, August 24, 2022
Speaking about the purpose behind their work. In English: “I want fashion to help many people live better lives. I want to be a source of strength for that.”
Trivia
- LIDNM takes its name from the initials of “Life Is Desire, Not Meaning,” a line Genji associates with Charlie Chaplin.
- Genji’s interest in Chaplin began with watching films their parents liked as a child.
- Their first note introduction was published on May 1, 2018.
Find Genji
Follow Genji for outfit ideas, new videos and collection updates.
Are you Genji / げんじ?
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