Ishita Mangal
Ishita Mangal is an Indian fashion designer and creator who mixes styling advice, beauty tips and comedy with stories about regional clothing and craft.
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Latest
Ishita’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Instagram
YouTubeOverview
- Based in
- Delhi, India
- Work
- Fashion designer and content creator
- Signature series
- Ishtates of India
- Earlier label
- Quo
Mini bio
How it started.
Before her online fashion guides, Ishita ran the womenswear label Quo, which she says showed at Lakme Fashion Week Summer/Resort 2017. She began making social content in early 2020, initially for the label. The pandemic pushed her toward videos, and she later closed the clothing business.
Finding her voice.
Mixing humour with fashion helped her connect with viewers. Her videos combine styling demonstrations with comic poses, voice-overs and observations about everyday life. By her 2022 New Indian Express interview, she had passed 100,000 Instagram followers.
One outfit at a time.
She launched Ishtates of India on August 15, 2023, starting with Madhya Pradesh and a saree featuring Gond art. The series explores regional clothing, textiles and jewellery. In her 2025 Manifest interview, she described a research process that includes speaking with craftspeople and visiting markets and museums.
Creditschronological, newest first
- 2026Cannes grandmother tributeFeatured creator in Brut’s red-carpet video
- 2026Shitshita Ki Shaadi, Episode 7Creator and presenter
- 2025The art of festive season styling with Ishita MangalFeatured stylist and creator, A Diamond Is Forever
- 2023Ishtates of IndiaCreator and presenter
- 2017Quo at Lakme Fashion Week Summer/ResortDesigner
Awards
Quotes
I added humour because I felt more me, more connected to my videosIshita Mangal, The New Indian Express
In a 2022 interview, she explained how comedy helped her find a comfortable voice for her fashion videos.
Trivia
- The triple pallu saree in her YouTube tutorial was a look she wore to her brother’s wedding, as she explains on her website.
- Her website features a DIY choker tutorial using scraps she had at home.
- She told Manifest that viewers had messaged her about wearing Kosa saris to their college farewells after seeing her videos.
Find Ishita
Follow her fashion experiments, craft stories and styling guides.
Are you Ishita Mangal?
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