Jasmin Howell
Jasmin Howell is an Australian fashion and travel creator behind Friend in Fashion, sharing personal style, destinations and interiors.
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Latest
Jasmin’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
MCM House
Binny
CouturingOverview
- From
- Adelaide, Australia
- Work
- Fashion and travel creator, presenter and entrepreneur
- Early platform
- Friend in Fashion
- Also creates
- Interiors at The Ridgeline and Tennis Time Vintage
Mini bio
How it started.
Jasmin built her online identity around Friend in Fashion, combining outfit photography with travel diaries. By February 2013, Say Daily was highlighting the blog’s growing audience and images from cities including Melbourne, Paris and Tokyo.
Finding a wider audience.
Fashion-week reporting and brand work expanded that early blog into presenting and campaigns. In 2015 she spoke to theFashionSpot about the changing role of influencers; in 2016 she interviewed Jenny Kee and Linda Jackson for Couturing. Her work also extended into By Jasmin jewellery and digital strategy through Mama Zuzu.
Style beyond the wardrobe.
Her later projects bring the same interest in style to clothing and homes. Fashion Journal documented her Tennis Time Vintage label in 2021. MCM House has featured her living and outdoor spaces at The Ridgeline, while her 2026 SHEIKE interview brings personal style and travel together in Milan.
Creditschronological, newest first
Fashion and presenting
- 2026Postcards from MilanFeatured SHEIKE muse and interviewee
- 2022Shop the Showroom with Jasmin HowellFeatured creator
- 2016Fashion Week Video Series: Jenny Kee & Linda JacksonPresenter and interviewer
Interiors
- 2026At home with Jasmin HowellHome and outdoor furniture stylist
Quotes
It’s about being multidimensional. It’s being a jack of all trades.Jasmin Howell, theFashionSpot
Speaking at MBFWA in April 2015 about how fashion blogging and influencer work were changing.
Trivia
- She told Beauticate in 2015 that she collects travel books, including photography books discovered on her travels.
- Her By Jasmin jewellery drew inspiration from her travels, according to Beauticate’s 2015 profile.
- In June 2015 she announced FIT. EAT. REPEAT., a wellbeing website created with trainer Ruan Kotze.
Find Jasmin
Follow Jasmin for personal style, travels and a look inside The Ridgeline.
Are you Jasmin Howell?
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