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Jess Hoffman

Jess Hoffman is the recipe developer, food photographer and creator of Choosing Chia, sharing easy meals, chia puddings and cottage cheese bakes.

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Jess’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.

Known for

Overview

Also known as: Jessica Hoffman, creator of Choosing Chia
From: Montreal, Canada
Started: Set up Choosing Chia in 2015
Work: Recipe development, food photography and food blogging

Mini bio

How it started.

Jess grew up in a family that loved cooking. In a 2019 interview with Carina Berry, she said she set up Choosing Chia in 2015 and began posting consistently after a trip to India in 2016. Studying yoga and Ayurveda helped shape her interest in plant-based cooking. What began as a way to share recipes with friends and family became her full-time work.

Finding her audience.

In her Food Bloggers of Canada interview, Jess named Northern-Style Thai Coconut Soup as her most popular blog recipe at the time. She chose her banana cream pie chia pudding as the recipe that best represented her approach: food that feels like a treat and fits her way of eating.

In her kitchen now.

Choosing Chia now includes quick meals, meal prep and comfort-food recipes alongside its plant-based staples. Jess also welcomes meat, fish and poultry into her approach to eating. Her cottage cheese baking series has become another focus: she says the chocolate chip buns were its first recipe to go viral on Instagram, and they went viral again when she reposted them.

Creditschronological, newest first

Recipes

2026Cottage Cheese Chocolate Chip BunsRecipe developer and author
2021Northern-Style Thai Coconut SoupRecipe author; page published October 15, 2021
2018Banana Chia PuddingRecipe developer and author

Podcasts and teaching

2019We Get to Know: Jessica Hoffman on Plant-Based Cooking, Yoga and TravelPodcast guest
2019Food Blogging BootcampCreator and teacher; discussed in her Carina Berry interview

Quotes

My mission is to provide simple easy to make recipes that are healthy and actually taste good.Jess Hoffman, Choosing Chia About Me

Jess describes the aim behind her recipe work on her official website.

Trivia

She told Food Bloggers of Canada that the name Choosing Chia reflected her choice to live healthily and her love of adding chia seeds to recipes.
She named Thai food as her favourite cuisine in her Food Bloggers of Canada interview.
She told Food Bloggers of Canada she loves house plants and has a growing collection.
Her official bio lists yoga, brunch, family time, her dog and croissants among her off-duty pleasures.