Jo Baker is a London-born, Los Angeles-based makeup artist and BAKEUP Beauty co-founder who shares the unexpected visual references behind celebrity red carpet looks.
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Jo’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Jo explained the soft, painterly makeup behind Daisy Edgar-Jones’ Sense & Sensibility press tour in a Marie Claire interview. Their foundation technique uses five small taps before blending with a brush.
marieclaire.com.auRead the interviewJo created Rossum’s makeup for the 2026 Emmys, pairing brown smoky eyes with red lips.
marieclaire.comSee the lookFor Daisy Edgar-Jones’ Met Gala appearance, Jo paired fresh, sun-kissed skin with subtle details. Estée Lauder shared Jo’s explanation of a modern London look that balanced the lace and drama of the gown.
Jo spoke to Entertainment Weekly about the food, cars and everyday objects in their viral makeup collages. A roasted chicken supplied the golden-brown reference for Wiig’s Actor Awards makeup.
Jo used BAKEUP pastel shadows and bold lashes for Posey’s Actor Awards appearance.
marieclaire.comSee the makeupFollow Jo’s makeup looks, visual references and BAKEUP updates.
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