Ma’ayan Moss
Ma’ayan Moss, known as itsvegansis, shares vegan and gluten-free recipes, from crispy rice paper dumplings and giant summer rolls to plant-based comfort food and desserts.
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Latest
Ma’ayan’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Provecho
Provecho
ProvechoOverview
- Known online as
- itsvegansis
- Work
- Recipe developer and food content creator
- Based in
- Los Angeles
- Started cooking
- July 2021, during lockdown
- First viral recipe
- Rice paper dumplings
Mini bio
How it started.
Ma’ayan began cooking in July 2021 while at home during lockdown, according to Famous Birthdays. The same biography credits her grandmother with inspiring her love of cooking and describes a household with a vegetarian mother and a meat-eating father.
The first breakout.
Rice paper dumplings became her first viral recipe, a milestone she recalls on her own recipe page. Her collection also includes giant summer rolls with creamy peanut sauce and stuffed onion dolma, dishes fans can follow from short videos to written recipes.
What she makes now.
Working as itsvegansis, she develops vegan and gluten-free recipes and shares them on Instagram, TikTok and Provecho. Her recent releases range from crispy tofu schnitzel and taco-loaded sweet potatoes to egg-free, dairy-free cakes. She has also teamed up with Sivan’s Kitchen to revisit her giant summer rolls.
Creditschronological, newest first
- 2026Crispy Tofu SchnitzelRecipe creator
- 2024Stuffed Onions - Onion DolmaRecipe creator
- 2024Giant Summer Roll with Creamy Peanut SauceRecipe creator
- 2022Rice Paper DumplingsRecipe creator
Quotes
Recreating my first recipe to go viral!Ma’ayan Moss, itsvegansis recipe page
She introduces her rice paper dumplings by looking back at the recipe that first brought her a viral audience.
Trivia
- Her grandmother inspired her love of cooking, according to Famous Birthdays.
- She grew up with a vegetarian mother and a meat-eating father, according to Famous Birthdays.
- Rice paper dumplings were her first recipe to go viral.
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