Talking about what companies really spend on AI
Neil and Eric Siu discussed AI budgets on Marketing School. Neil also shared why he downgraded his own ChatGPT plan.
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Neil Patel
Neil Patel teaches digital marketing through videos, articles, and the Marketing School podcast, alongside his work as NP Digital co-founder and Ubersuggest owner.
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A guide to the four Ps of marketing
His latest guide walks through product, price, place, and promotion, with examples from Ubersuggest, Rolex, McDonald’s, and Red Bull. It also looks at how AI changes the work behind those decisions.
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Why one encounter with a brand is rarely enough
On Marketing School, Neil and Eric discussed repeated contact before a purchase and why YouTube can bring in leads that are hard to trace. A chance meeting at a gelato shop gave them a personal example.
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Building a community through Facebook Groups
Neil published a guide to growing a Facebook Group, keeping members engaged, and turning that community into leads. The piece covers membership questions, advertising, and ways to measure results.
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Sharing 19 SEO templates to make the work easier
His collection brings together templates for reporting, content planning, technical checks, and more. It includes a template for tracking visibility in AI answers alongside traditional search.
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