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Nitika Bhatia Whig

Nitika Bhatia Whig is the Singapore-based creator behind The Shopaholic Diaries, sharing fashion, luxury bags, beauty finds and travel diaries.

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Nitika’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.

Known for

Overview

Known online as
The Shopaholic Diaries
Based in
Singapore
Started
2011, during an MBA internship
Early recognition
Best Fashion & Lifestyle Blog at BlogAdda’s WIN15 awards

Mini bio

How it started.

Nitika began blogging in 2011 during her MBA internship, after spending spare time reading fashion blogs and magazines. Her shopping hauls and reviews soon found regular readers. Originally called Shopaholic Me, the blog became The Shopaholic Diaries as she broadened its fashion and lifestyle coverage.

Style with confidence.

Curvy style became a recurring part of her work, with outfits intended to encourage readers to try trends and wear clothes they enjoy. Her blog won Best Fashion & Lifestyle Blog at BlogAdda’s WIN15 awards in 2015.

Beyond the outfit diary.

After leaving a full-time role at TikTok and moving to Japan, Nitika turned to freelance writing for publications including Tokyo Weekender and Tokyo Night Owl. Her TSD Life in Tokyo posts discussed the practical challenges of settling abroad. Now based in Singapore, she shares fashion, luxury shopping, beauty and travel content.

Creditschronological, newest first

Awards

Quotes

Fashion for me is being comfortable in my skin and to feel confident in myself.Nitika Bhatia, BlogAdda interview

Asked how she defines fashion in January 2016. Source: https://blog.blogadda.com/2016/01/14/nikita-bhatia-shopaholic-diaries-interview

Trivia

  1. The blog’s original name was Shopaholic Me.
  2. She studied bioinformatics before completing an MBA in International Business.
  3. Her first luxury bag was a Louis Vuitton Speedy 30 in Damier Ebene, bought in 2017.

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Follow Nitika’s style finds and travel diaries.

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