Alexandra Pereira
Alexandra Pereira is the Spanish creator behind Lovely Pepa, sharing fashion, beauty and travel while building her activewear brand, Aurei.
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Alexandra’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Editorial PlanetaOverview
- From
- Vigo, Galicia, Spain
- Started
- Lovely Pepa, a fashion blog launched in 2009
- Breakout
- Became the first Spanish fashion blogger to reach one million Instagram followers in 2015
- Also creates
- Style books, fashion collaborations and Aurei activewear
Mini bio
How it started.
Alexandra grew up in Vigo and studied economic law before turning her interest in clothes into Lovely Pepa in 2009. The name came from her French bulldog, Pepa. Early posts showed her own outfits, with a blog header made by her father and photographs taken by her partner at the time.
From outfits to books.
Her daily style posts grew into an international fashion career. In 2013 she published El mundo de Lovely Pepa, opening up about her life and approach to style. Simply Lovely Pepa followed in 2015, the same year she became the first Spanish fashion blogger to pass one million Instagram followers.
Building her own projects.
Alongside creating fashion, travel and beauty content, Alexandra launched the Lovely Pepa fashion line. Her newer work includes a Primark children’s selection and Aurei, where she serves as cofounder and creative director. On Aurei’s founder page, she describes almost two years of work bringing the brand to life.
Creditschronological, newest first
Fashion and beauty
- 2026AureiCofounder and creative director
- 2026Primark x Alexandra PereiraKidswear curator and stylist
- 2026MiiN CosmeticsAmbassador
- 2025Mó Alexandra, Encore autumn/winter 2025Eyewear collaboration with Multiópticas
Books
- 2015Simply Lovely PepaAuthor · Editorial Planeta
- 2013El mundo de Lovely PepaAuthor · Hércules de Ediciones
Awards
Quotes
It obviously was but I am a woman with a great capacity to adapt to new surroundings.Alexandra Pereira, FOREO interview, 31 August 2018
On adapting to life in Los Angeles. Source: https://www.foreo.com/mysa/meet-lovely-pepa
Trivia
- Lovely Pepa was named after her French bulldog, Pepa.
- Her father designed the header for her original blog.
- In her 2018 FOREO interview, she picked Tokyo and Bali as her favorite travel destinations so far.
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