Alexandra Pereira is the Spanish creator behind Lovely Pepa, sharing fashion, beauty and travel while building her activewear brand, Aurei.
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Alexandra’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Alexandra introduced Aurei, her new clothing brand for movement and everyday life. She is its cofounder and creative director, shaping everything from fabrics and fits to campaigns.
atlantico.netRead about the Aurei launchHer Primark selection brings together layers, knitwear, playful prints and accessories. Alexandra personally chose and styled the outfits, taking inspiration from dressing her own children.
In a La Vanguardia interview, Alexandra looked back at the early blogging years and the shift to fast-moving video. She also discussed her concerns about AI-generated content and the value of human connection.
lavanguardia.comRead the interviewAlexandra appeared at the Madrid presentation of MiiN Cosmetics’ new ambassador team. She joined eight other creators for the brand’s 2026 work around Korean skincare.
hola.comRead about the MiiN partnershipAlexandra was among the nominees in the Moda category at the 2025 Premios Ídolo. Carlota Marañón won the award at the Madrid ceremony.
lasexta.comSee the nominees and winnersFollow Alexandra for outfits, beauty discoveries and glimpses of everyday life.
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