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Borrecito

Borrecito is a Mexican cooking creator from Tampico who shares recipes, explores northeastern Mexican flavors and barbecue, and teaches others to make food videos.

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Jesús’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.

Known for

Overview

Name: Jesús Manuel Ponce Ruiz
From: Tampico, Tamaulipas, Mexico
Breakout: His first TikTok recipe, posted in August 2021
Before cooking videos: Creative copywriter in advertising agencies

Mini bio

Before the recipes.

Jesús Manuel Ponce Ruiz grew up in Tampico with interests in music, cooking and creative work. He graduated in marketing in 2012, studied advertising creativity in 2013 and moved to Monterrey in 2014. Advertising agency work followed, while he kept exploring food and music.

The video that changed things.

He dates his first TikTok recipe to August 2021. In his own account for Merca2.0, that first cooking video reached a million views. His experience in editing, advertising and the kitchen came together in a new career.

Beyond the feed.

He competed on MasterChef Latinos and Parrilleros Space in 2022, then became a KCBS-certified barbecue judge in 2023. With Cocinando Contenido, he teaches the planning and practical production of short food videos, drawing on his own experience as a creator.

Creditschronological, newest first

Quotes

Monterrey está de moda.Borrecito, speaking to Residente at Épico

At the October 2026 festival, he discussed the growing recognition of Monterrey’s food scene.

Trivia

Before cooking became his career, he took part in bands, radio programs and podcasts.
He studied cookbooks left to him by his mother.
He describes his culinary influences as Tampico, Huasteca, northeastern Mexico and Texas.