Sarah Fennel
Sarah Fennel is the self-taught baker and photographer behind Broma Bakery, sharing nostalgic desserts, baking videos and the bestselling cookbook Sweet Tooth.
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Latest
Sarah’s happenings, collected from public sources, plus her backstory and Starbook, where fans write.
Known for
Clarkson Potter
YouTubeOverview
- Known as
- The creator of Broma Bakery
- Work
- Baker, photographer and cookbook author
- Started
- Broma Bakery, 2010
- Book milestone
- Sweet Tooth, a New York Times bestseller
- Based in
- New York City
Mini bio
How it started.
Sarah started Broma Bakery in 2010 while she was a homesick college student missing her mom’s desserts. The blog gave her a place to bring baking and photography together, with familiar sweets as its starting point.
Making it her work.
As she explained on Second Life, she studied anthropology at New York University before transferring to the University of Michigan. After graduation she worked as a catering director, then gave herself two months to make Broma Bakery profitable. It worked, and she later expanded into food photography education and social videos.
From blog to bookshelf.
Her debut cookbook, Sweet Tooth, arrived on October 8, 2024, with 100 dessert recipes and became a New York Times bestseller. Her work ranges from brownies and cookies to occasion cakes, while the Sweet Tooth baking series brings her kitchen to YouTube.
Creditschronological, newest first
Books
Video & television
- 2025The Drew Barrymore Show: April 30 episodeGuest judge for a cooking competition
- 2023Sweet Tooth: The Baking Series, season 2Broma Bakery creator and on-camera baker
Recipes
- 2025Coffee Cake Cookies, The KitchnRecipe author, with contributions by Jan Valdez
Quotes
In my new cookbook, Sweet Tooth, my goal is to encourage you to bake more, and bake often.Sarah Fennel, Broma Bakery
Introducing her first cookbook on her own website.
Trivia
- Her dog is named Tilly, according to her publisher’s author biography.
- Her first cookbook includes a “Table for One” chapter with 14 desserts for one or two people.
- She told Second Life that she searched online for how to make money from a food blog before committing to Broma Bakery as a business.
Find Sarah
Follow Sarah for new bakes, kitchen videos and a little dessert inspiration.
Are you Sarah Fennel?
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