James Dykes
James Dykes is an Australian fashion creator in Seoul, sharing personal style and Korean fashion through @james_virtualman.
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Latest
James’s happenings, collected from public sources, plus their backstory and Starbook, where fans write.
Known for
Virtual Man
The FashionistoOverview
- Based in
- Seoul, South Korea
- Work
- Fashion creator, stylist and menswear editor
- Created
- Virtual Man, a digital menswear magazine
Mini bio
Before Seoul.
James built a career styling menswear in Sydney and created the digital magazine Virtual Man. His editorial credits include a shoot with Jordan Barrett and photographer Bowen Arico, and a Plato-inspired story with Nathan Jolliffe and Thom Kerr.
A new chapter.
James moved to Seoul during the pandemic when his wife’s work brought them to Korea. He began posting styling work on Instagram while finding his feet in a new city. In his 2025 Ju-bu Life interview, he said becoming an influencer had not been the original goal.
Sharing what works.
Alongside Instagram, James has shared fashion advice on Arirang Radio’s Korea on Demand. His appearances covered everything from monsoon-season dressing to grunge and knitwear.
Creditschronological, newest first
Styling and editorial
- 2025Customellow x Hed Mayner launch styling sessionAnnounced styling coach, Seongsu flagship
- 2024Fashion wish list, Esquire KoreaFeatured fashion creator
- 2015#IBLAMEJORDAN, Virtual ManStylist
- 2014Jordan Barrett for Virtual ManStylist; photographed by Bowen Arico
- 2011Plato’s Muse, The FashionistoStylist
Radio
- 2023Korea on Demand: Grunge Fashion and Knitwear for AutumnGuest stylist
Quotes
You should have fun when you’re dressing, without taking clothes too seriously!James Dykes, Time Out
On taking risks and enjoying personal style. Source: https://www.timeout.com/perth/shopping/five-australian-menswear-stylists-on-exciting-developments-in-mens-style
Trivia
- The Instagram name @james_virtualman comes from his digital magazine, Virtual Man.
- He named travel as his biggest source of style inspiration in his Ju-bu Life interview.
- For Esquire Korea’s 2024 wish list, he picked a pale lemon Magliano cardigan.
Find James
Follow James for personal style and life in Seoul.
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