William Horst
William Horst shares seafood, steak and barbecue recipes as Hooked on BBQ, helping home grillers try lobster tails, steak pinwheels and more.
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Latest
William’s happenings, collected from public sources, plus his backstory and Starbook, where fans write.
Known for
FOGO
FOGO
Hooked on BBQ
Hooked on BBQOverview
- Known as
- Hooked on BBQ
- Based in
- New Jersey
- Work
- Grilling recipes and cooking videos
- Early milestone
- First sponsorship with Lobster Anywhere in 2018
Mini bio
How it started.
A trip to Austin, Texas, sparked William’s interest in barbecue. Backyard cooking led to competitions and then social media. He formed the competition team Packin’ Heat BBQ before opening up his cooking to more experiments on Instagram.
Finding his voice.
Photography was already a hobby, making Instagram a natural place to share his food. In his Fire & Beer interview, William recalled nearly leaving the platform before refocusing on enjoyable, useful content. Lobster Anywhere became his first sponsor in 2018, when he had 10,000 followers and had never grilled lobster. That partnership helped him develop instructional videos.
What fans come for.
His recipes range from citrus shrimp to pork belly burnt ends. Steak pinwheels are another signature: FOGO credited him as the inspiration for its flank steak version and later brought him together with Ron Dimpflmaier for Philly Cheesesteak Pinwheels. Their version combines flank steak, cheese and beer-braised vegetables, served on garlic bread crostini.
Creditschronological, newest first
Recipes and collaborations
- 2023Philly Cheesesteak PinwheelsRecipe collaborator with Ron Dimpflmaier
- 2021Flank Steak PinwheelsCredited recipe inspiration
- 2019Citrus Chile ShrimpRecipe creator
- 2019Pork Belly Burnt EndsRecipe creator
Podcasts
- 2020Fire & Beer: Journey of a BBQ InfluencerGuest, season 1, episode 2
Awards
Quotes
My goal is to inspire others to grill.William Horst, FOGO ambassador profile
William describes why he keeps developing his grilling skills and sharing what he learns.
Trivia
- His nickname is Will, according to his FOGO profile.
- He lists an instant-read thermometer as something he cannot live without.
- On his website, he says his day job is in technology.
- Photography was a hobby before it became part of his food content.
Find William
Follow William for seafood, steak and barbecue ideas.
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